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Global warming had taken center stage in the national media. Energy prices were rising across the country. People were looking to save their energy, their money, and their planet. And we realized early on that a national conversation about energy was about to explode. We also realized that Touchstone Energy Cooperatives were in the unique position to not just talk to their members, but to actually create a dialog. This campaign called "The Conversation" was customized for each of 400+ electric co-ops, providing each with personalized branding.

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By identifying the motivations among government executives responsible for mobile communications decisions we are evolving Verizon Wireless from simply a device and service provider to a reliable and proven resource for integrated
solutions for government.

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Coal is America’s most abundant energy resource. Over half our electricity currently comes from coal. And with advances in clean coal technology, we will be able to utilize our vast domestic reserves of coal cleanly to meet our growing demand for power. Our campaign for the American Coalition for Clean Coal Electricity has elevated public support of coal generated electricity to an all time high (over 70%) and is having a positive impact on pending federal legislation that will further investment
in clean coal technology.

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For travel and destination clients advertising has to translate to attendance. After the launch of our "What Will You Discover?" campaign, Luray’s numbers spiked 17%.
That’s a Win in anyone’s book.

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Before we launched our Acela Express "Keep Moving" campaign, research told us everyone understood that the train was quick. What business travelers didn’t understand was the quality of the experience. By leveraging the amenities of Acela Express we were able to increase ridership 30% to near capacity.

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Maintaining market share during our economic downturn has proven challenging for car dealerships across the country. But our targeted campaign for the DC area Mercedes. Just Mercedes. dealership group has actually allowed them to increase brand share over competition. Humorous TV spots utilizing area celebrity coaches are being used to drive awareness. Print, radio and web advertising promotes pricing, selection and service.

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Surpassing ticket sales goals in the season leading up to the new Nationals Park was our opening act. Meeting ‘08 inaugural season sales goals for the suites, luxury seating and season tickets equivalents was our encore. Creative work targeted directly to die-hard baseball fans made it clear that season tickets were the best way to enjoy the national pastime in the nation’s capital.

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Introducing a new professional sports franchise into a competitive marketplace like DC is tough. When it’s a new concept to boot, the job is even tougher. But with an outstanding PR effort and a cuthrough creative campaign DC’s women’s pro fast pitch softball franchise, the Washington Glory, surpassed its initial ticket sales estimate and experienced an outstanding success
during its inaugural season.

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Keeping folks safe and reducing fires is a mission we are thrilled to support with NFPA. With the branding effort, we delivered a strategy that is used throughout their marketing efforts – from membership to product sales to exhibits to publications. But, the proof is in the numbers, direct marketing efforts are beating workhouse control packages translating
into a revenue increase of 35%.

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The Travel Industry Association came to W+P for a strategic approach to member acquisition. Our research uncovered the key motivations for joining: international access, networking and education. The campaign was packaged in a way to breakout from traditional travel messages, via email, postcards and print ads. Follow up telemarketing sealed the deal, and
all acquisition goals were exceeded.

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Our integrated campaign launched CDW, a consumer electronics company, into the federal, state and local government technology market. Not only did we build the "G" brand, but we grew sales and the campaign also became the gold standard for business-to-government advertising. Houghton Mifflin, publisher of college textbooks, has recognized the campaign in an educational case study on effective government marketing.

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There’s lot’s more to do at Wintergreen than skiing. By highlighting the array of the resort’s outdoor entertainment opportunities, and driving traffic to their site, we were able to boost their mid-week and off season bookings by more than 15% and increase their web bookings by nearly 25%.

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